ENHUI ZHU Brand Introduction

BRAND NAME: ZHU ENHUI

MERCHANDISE

(Aesthetic Based Products) £35 - £2500

Ready-to-wear

Accessories, Bags, Shoes

SLOGAN

Choose yourself, Do not qualm

Raise questions gently, but face them with determination

IMAGE

Having the courage to oppose the world

while maintaining a romantic heart

To exist in order to make the world more inclusive

STYLE

Romantic & Rebellious

BRAND LOGO:

TARGET AUDIENCE

Hoping that the world can gradually become more inclusive, peaceful, and vibrant.

Interested in arts and fashion. Pursuing fashion & liberty of Life.

Dare to wear personalized garments, seek for unique fashion style, and accept garments are not as basic and daily.

Speak up for themselves bravely, and hope to be less biased and full of love for the world.

Stable accumulation of property and have some free time.

Believe in romanticism and have rebellious spirits.

SALES METHOD

Showroom

Offline Store

Online Shop (official website and boutiques on third-party platforms such as Red, Taobao, Instagram)

BRAND USP

Use Black and Red as the dominant colours of the brand and reflect rebellious spirit. And I prefer less saturated colours and combine them with popular colours such as black and white, with bright colours appearing as accents in the products to reflect the rebellious spirit. And I would like to choose two contrasting colours (such as Purple and Green) but with low saturation to show the romantic and rebellious atmosphere.

Choosing to show romantic things with details (lace, ruffles, beading for decoration, etc.), stiff silhouettes or metal decoration to reflect rebellious spirit.

Dyeing of some garments by related herbs to experience the random romance brought by nature.

Utilise Genuine Voice

Monitor the survey through sending out the incentives to encourage customers to take the survey or polls. For example, distributing discount coupons, or earning membership points.

Questionnaires can be made into QR codes for placement on social media, official website, offline shops.

Giveaway

During the festive season:

A festive shopping bag will be provided after shopping.

Receive a limited edition festive notebook with a purchase of £150 or more.

Purchase £300 and receive a small silk scarf.

Receive a limited edition festive hat with a purchase of £550 or more.

Members have a different birthday giveaway each year.

A commemorative gift for those who shop during  the week of the anniversary.

Establish a Membership Points System

10 points for every £100 spent. Points can be redeemed for vouchers or gifts.

There are 3 levels of membership and each level gives you different benefits. Membership level will be upgraded automatically when the required amount of points is reached. Points are valid for one year from the date of membership.

20 points required for Level 1.

Level 1 can redeem points for vouchers or gifts with a 3-month warranty policy.

200 points required for Level 2.

Level 2 can be redeemed for vouchers or gifts with points. Enjoy a 6 month warranty policy. And 5% off over £100 (except special items) (not valid with event discounts). Birthday gifts.

1000 points required for Level 3.

Level 3 can redeem points for vouchers or gifts. Enjoy a 1 year warranty policy. And 10% off over £100 (except special items). Birthday gifts & Christmas gifts.

Leveraging Game Mechanics

Set up a lucky wheel and when a customer spends a specified amount during new year festival, they will get a chance to spin the wheel for a corresponding reward. When you share the link to the reels with others, both you and the others will get a chance to spin the reels. No more than 5 times per person per day in total.