Sarah Swindell, Managing Director and Owner, WATERMELON CREATIVE
The existence of design agencies can provide professional creative consultants and marketing strategies for many small and medium-sized enterprises, helping them enhance their brand image and visibility. For small and medium-sized enterprises, finding a design agency is cheaper than hiring an entire professional creative team. But at the same time, companies also have to bear the time cost of finding suitable design agencies, waiting for scheduling and communication.
With the development of AI technology, various industries are gradually starting to use AI technology, and the design field is no exception. But Sarah said that the design speed has not become faster compared to traditional modes, especially in the creative field. The new technology has brought designers a wider range of choices but also increased the complexity of operations.
Designers need to be familiar with new technologies in order to better operate them. Before designers want to use AI to achieve satisfactory creative designs, they need to feed AI with a large number of selected images and design concepts, and then undergo multiple calculations and adjustments to select suitable works. After that, designers may also need to optimize the AI generated designs themselves to achieve the final effect.
Design agencies face a large number of enterprise users, and using AI technology can indeed bring them a lot of convenience. A large database is indispensable for design agencies, and AI can help them store and analyze, improving their design efficiency. But for individual designers or artists, transitioning from traditional models to AI technology may face consumer churn. This group of consumers who choose to purchase personally designed products value their own style and practical skills, as well as the thinking they put into creating their works. This group of consumers often perceive AI as a lazy, indifferent, and patterned technology, and they are unwilling to pay the same price for AI works as traditional creations. But AI technology is a great opportunity and challenge for designers who are already positioned in emerging fields.
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