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STEPHY FUNG


Stephy Fung is a digital fashion artist.

She is very proficient in the application of digital technology in fashion, and she expressed that she combines traditional Chinese elements with digital technology, hoping to better promote traditional Chinese culture.

The emergence of digital fashion can provide consumers with virtual try on, which can not only display garments effects and textures more realistically from a long distance, but also improve the accuracy of purchasing decisions. This provides convenient fitting services for people who are not familiar with traditional Chinese culture and do not know if they are suitable for traditional Chinese elements, allowing them to feel whether the clothes they wear are suitable in different scenes. Moreover, digital fashion can also visualize the production process of clothing, increase consumer understanding of the technologies used in the fashion production process, and thus enhance consumer trust and recognition of the brand.

The combination of traditional Chinese elements of qipao and AI makes me feel an interweaving of ancient and future. Time and space can be choreographed in the hands of designers, which is very dreamy.

After graduation, I also have the idea of learning about more traditional Chinese elements and some intangible cultural heritage of China. There are a lot of traditional crafts in China that are worth exploring and learning from, and I will choose to incorporate some into my fashion design in the future. Stephy's approach of combining tradition and digital has brought me different dimensions of thinking, which has led me to try to understand digital fashion and consider whether it will become something I need to learn in the future.
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